Did you know that it can cost five times more to obtain a new customer than to retain an old one?
As a result, it’s important that you leave a lasting (positive) impression on your customers in order to foster the loyalty you need to survive. After all, doing so not only incentivises future purchases but could also earn you more customers through word-of-mouth referrals (which do not cost you a single penny)!
With that in mind, here’s how you can go about creating a lasting impression on your customers.
Work to improve brand awareness.
Raising brand awareness, such as by working with a sticker printing company to create branded stickers to attach to product packaging, is a great way to ensure that you remain at the forefront of your customer’s minds. This is because, in adding your branding to products or product packaging, you’re making it easier for them to familarize themself with your brand (without them even realising that you are doing so). Even strong uniforms such as personalized construction workwear can make a big impact. This means that they are more likely to think of your brand again in the future. Custom storefront signs make a great first impression and are a great way to personalise your brand.
Share the story behind your brand.
In a world where customer/business relationships can feel overly formal, it’s no surprise that customers are now looking for businesses that feel a little more personable. In fact, a recent study found that “57.5% of customers prefer to buy from brands with strong personalities” because they feel more relatable. Fortunately, there are many ways in which you can bring this ‘human’ touch to your business. For example, you could include an ‘About’ section on our website that shares your story with your audience, including the moment you decided to turn your hobby into something more.
Focus on good customer service.
The easiest way to leave a lasting impression on your customers is to ensure they have a positive experience each time they engage with your brand. In fact, 44% of consumers cite “excellent customer service” as the primary reason why they stay loyal to a specific brand as opposed to shopping elsewhere. Fortunately, there are many different ways in which you can improve the level of customer service you offer.
Photo by Clay Banks on Unsplash
For example, you could start by ensuring that customers receive prompt, detailed responses to any queries they send your way, whether they’re reaching out to you through social media or email. In addition to this, you should be polite, courteous and friendly during both digital and in-person interactions, as this can help you to establish a rapport with your customers.
Ensure your products/services are up to scratch.
Whenever a customer spends their hard-earned money on your products or services, it is important that whatever they have purchased is up to scratch. As a result, you should continue to invest money into product development or refining the services you have on offer to avoid complaints or disappointment. This will also ensure that they keep coming back in the future, as opposed to turning to one of your competitors instead.
