Many businesses have benefited from planning events in the past. If you can gather together a list of important attendees, invite them along, and have them turn up, you’ve got a rather engaged captive audience right there in the room with you!
However, there are a lot of things to remember when planning a corporate event. That’s part of what makes them such stressful things to put together; you can’t miss a single trick if you want to create the right impression.
But if you really want your guests to go home with your event playing on their mind, you’ll want to incorporate the ideas below into the proceedings.
Share Something Original
Whether it’s the product you’re launching, the new service you’re announcing, or simply the speaker you’ve invited to deliver a big speech, try to share something original. Something that’s hard to find anywhere else, that your guests can actually put to use within their own lives and/or careers.
We all remember something when we hear or see it for the first time, and that’s a factor your business won’t want to miss out on.
Think about how you can deliver this original experience. Mainly, you’ll want to focus on creating an atmosphere your guests haven’t had much cause to enjoy, as well as delivering some real value in what you present.
Give Guests a Starring Role
You don’t need to force anyone up on stage – or have a call for volunteers – but you can give your guests something memorable to do by allowing them to be front and center in their own way.
Indeed, hiring a luxury photo booth for your event ensures all attendees have a chance to get their picture snapped on their own little red carpet. With their permission, you can then post these photos online to social media and your website, and provide them with a copy they can take home themselves.
Your brand name is going to be on the backdrop, so they’ll have a great reminder of both the good night they had and who made it happen.
Offer Something to Take Home
Giving your guests a bag full of goodies to take home with them will always be incredibly enticing. We love getting free samples; there’s a reason it’s a powerful form of marketing that’s been around for decades now.
This also gives you another excuse to slip a business card into your guests’ pockets, as you can include your brand name and contact details inside every bag. Think of this as another reminder: if they want to get more of the same, all they have to do is get in touch – and your number or website address is right there for them to use!
If you’re planning a business event, the tips above will help you to leave a lasting impression people won’t want to forget about. Be original, be valuable, and make sure you give your guests a great excuse to have some fun.
